Apex Blog



On September 10th, 2017, our team took on the challenge of racing up the 600 stairs of one of Tokyo’s iconic structures: Tokyo Tower.

The Tokyo Tower Climb was in support of World Suicide Prevention Day and the local not-for-profit, TELL . All the proceeds went to supporting their suicide Lifeline and their mental health counseling services. On an annual basis, TELL receives around 6,000 calls from all over Japan and with the funds raised from this event, they plan on taking their telephone Lifeline 24 hours per day to support even more individuals in need.

The World Health Organization estimates that over 800,000 people die by suicide each year – that’s one person every 40 seconds. In Japan, the suicide rate is the 6th highest in the world and the second highest among 8 industrialized nations.


We joined forces with TELL in participating in the race and in fundraising for this cause in order to make a difference in our community and to help raise awareness for suicide prevention.


600 Steps to the Top

On the race day, we had two teams of 4 runners competing against 7 other corporate teams in the race up the tower. The score for each team was determined by the average time of the runners. The goal was to be the team with the fastest average score.


The runners show their tshirts and race numbers

The runners feeling confident and ready to take on the stairs!


The Tokyo Tower Runners make their way to the start line

Making their way to the start line - starting to get nervous about what is to come.


The first team waits at the start line

Almost there! The first Apex team poses for one last photo at the start line before entering the stair well.

“Other people that were climbing were very supportive, whether you were being passed, or were passing them. I did good. It was the first time for me to see that view while climbing up. The whole event was really fun and family-friendly. I got to bond with my coworkers more personally over the event.” - Praditya


The second Apex team waits at the start line

The second Apex team waits at the start line, pumped up and ready to go.

“I thought 600 steps was not that bad until I was on my 200th step.
It was quite a challenge but I enjoyed cheering on my coworkers as I passed them all on my way up.
Happy to be a part of this great cause. I would do it every year!!!” – Jerick


The race begins and the runners race up the stairs

. . .and the race begins!

"It was a fun bonding experience with fellow co-workers. We got to see how out of shape we all were, minus one teammate that is. . . I thought it was for a great cause and would love to sign up again!" - Emi


The runners show off their time

Soon afterward, the race ended and the runners collected their time scores from the event volunteers.

"I've never been to Tokyo Tower so I really appreciated this opportunity! I didnt train for the race at all but I think I did really well without practicing, I ran up 600 stairs in 6 minutes 11 seconds! TELL is really great organization, I would love to join other TELL events too!" -Anri

"I thought it would take much longer to go up 600 stairs but it only took a few minutes. So proud of the team for coming together to raise awareness for such a great cause!” – Melissa


Raising $3,300 towards suicide prevention

The event consisted of two portions, the race up the tower and the competition to raise the most before the event itself. After a month of fundraising prior to the race day, we were able to raise a total of $3,300 towards suicide prevention. Thanks to the generosity of all our donors and a big team effort in spreading the word about our fundraiser, we more than doubled our initial goal of $1,400.


The team poses with the trophy for most fundraised

We are happy to announce that our fundraising efforts won us the award for most fundraised: “#1 Fundraising Team.”

"The event as a whole was uplifting and full of energy. Everyone was lively and excited to be working for a great cause. Though our team wasn't the fastest, I'm honored that we were able to pull together and win the "most fundraised" award. I felt like I really did my part to make a difference in suicide prevention." - Micah

“It was very exciting to support my coworkers in running up the Tokyo tower, and for such a great cause. I think it was definitely a proud moment for everyone when we won the award for raising the most money. TELL is a great organization, I'm glad that we were able to get involved and contribute to their efforts for Suicide Prevention.” - Sneha

"The race was a great idea and the event had a really high turnout for so early on a Sunday morning. It seemed like everyone had a great time and really enjoyed the challenge of climbing the tower. We are always happy to support such a great cause!!" - Brock

The TELL Tokyo Tower Climb was a huge success and ended up raising a total of $11,532. We are very proud to be a part of this event and look forward to contributing to causes like this in the future!

To learn more about TELL and ways you can get involved in this cause visit www.telljp.com


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